The board will be charged with oversight and operations of Destination BC, the new provincial destination marketing organization (PDMO) in charge of tourism marketing for British Columbia. The new board members have a wide range of expertise in tourism, business and marketing.
The board members are:
Andrea Shaw (chair) Susan Tamiko Doi Gordon Fitzpatrick Chief Gibby Jacob Wendy Lisogar-Cocchia Laird M. Miller Loring Phinney Robert Pratt Alan Raine
The B.C. government ran an open and transparent board appointment process. Qualified members of the general public could apply to vacant board positions, which were posted online. As a result of a comprehensive search process, close to 130 applicants were identified. Applicants were then evaluated based on qualifications and experience, and a short list was derived.
The Minister's Council on Tourism and the Tourism Industry Association of BC Provincial Destination Marketing Organization Task Force were consulted. The final list of board members was chosen by these two industry-led groups based on key competencies and a board skills matrix.
Board members may serve a term of up to three years with a possible renewal of one additional term of up to three years, for a maximum of six years.
Connect with the Province of B.C. at: www.gov.bc.ca/connect
via Ministry of Jobs, Tourism and Skills Training and Responsible for Labour
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